References

1. Hidden Valley^® phone survey conducted by Kelton Research in September, 2008. The sample consisted of 500 parents of children ages 7-12 and 501 children ages 7-12. The overall sampling error is +/- 4.40% with 95 percent confidence.

2. The influence of flavor enhancer and nutrition education activities on vegetable intake in school children. [EFNP] University of California Cooperative Extension Expanded Food & Nutrition Education Program. [Unpublished collaborative research study]. Davis, CA. 2006 Aug

3. “Inside the Pyramid: Grains — How Much is Needed.” MyPyramid.gov. 2005. United States Department of Agriculture (USDA), http://www.mypyramid.gov/pyramid/index.html. Appropriate for individuals getting less than 30 minutes per day of moderate physical activity, beyond normal daily activities.